In this talk, I will share my thoughts on how two major scaling paradigms in AI are transforming frontier product research——shifting our perspective of AI from narrow, task-focused tools to collaborative agents that meaningfully contribute to real-world innovation. Drawing on lessons learned from my contributions to ChatGPT and Claude, I will explore how AI increasingly handles tasks once reserved for skilled builders, fundamentally altering the fabric of the Internet and the nature of learning. Where, then, are we headed as creators, and what should we be building—and why—if AI increasingly does the work once left to us?