Netflix

Netflix offers an entertainment service where members can watch TV series, films and live programming, and play games across a variety of genres and languages. Its business also includes original content production and advertising. Original series became part of its offering in 2013, with titles including House of Cards and Orange Is the New Black.

Founded in 1997 by Reed Hastings and Marc Randolph, its first CEO, Netflix opened its online DVD rental store in 1998. Customers ordered discs for delivery and returned them in prepaid mailers. Personalization was already part of that service: registered shoppers received recommendations based on previous shopping sessions. Today, co-CEOs Ted Sarandos and Greg Peters combine backgrounds in content leadership and product, technology and operations.

Netflix reported more than 325 million paid memberships at year-end 2025 and approximately $45.2 billion in annual revenue. Advertising revenue exceeded $1.5 billion. Its agreement to acquire Warner Bros. Discovery’s streaming and studios businesses was terminated on February 27, 2026; Paramount Skydance paid Netflix a $2.8 billion termination fee on Warner Bros. Discovery’s behalf.